Browse Tag by Wayfinding Sings
Business/Marketing

Advantage of Customizing Your Storefront Signs

Why is it important to have custom signs? Why do so many business owners spend hundreds of thousands of dollars to have custom signs made and installed? Is it really worth all that money? The simple answer is “yes”. Here is why custom signs work for your business and are an effective marketing tool:

First, custom signs help establish your business branding or image. They give potential customers a glimpse into what type of services you provide, who you are, and what you stand for. It is through your custom signs that your business branding is communicated to the public. When people are looking for a business, a custom sign on the window of the business gives them a quick glimpse into what you are offering. Your custom signs work like an advertisement for your brand.

Second, custom signs are a form of advertisement. If you build up a brand, then it becomes part of your everyday life and people automatically associate your name with that brand. This is especially true for businesses that do not yet have an established presence in the marketplace.

Finally custom signs are an incredible vehicle wrap to promote your service or product. Whether it is a large outdoor sign or a small interior door advertising your bottled water, custom signs can make a real difference in your business. Many companies invest thousands of dollars in their outdoor advertising campaigns and indoor advertising campaigns that consist of a newspaper insert or magazine ad. However, when they don’t have the right tools in order to promote their business, it can be difficult to get the word out. For example, a car wrap advertising campaign that includes custom signs around your storefront will not only help attract potential customers to your car or truck, it will also help generate new customers.

Custom signage is a very unique form of signage because it allows your imagination to run wild. Many sign company in Boston offer different styles, designs, and formats for you to choose from. Whether you are interested in car wrap advertising, custom signage or vehicle wrap a custom sign company can help you get the right signage for your needs. A great way to get custom signs is by checking out the many websites online that has a wide variety of signage at competitive prices. You can find a custom sign maker in your area or browse the hundreds of websites online to find the best deals on signage.

Whether you need custom signs for your storefront, advertising campaign or a vehicle wrap, you can custom-sign the outside of your business, inside your building and on your car. Signage lets your personality shine through. Custom signage lets you stand out from the crowd. Make an impression with custom storefront signs today.

Business/Marketing

Commercial Awning Signs – Increase Brand Visibility and Increase Business Equity

Awning signs are crucial for the success of every business. Without them, your property would be inadequately protected from harsh weather conditions. If you don’t have awning signs, you might as well call it quits. For a business to grow beyond the ordinary, it should be able to expand its horizons by grabbing a piece of the market share in its chosen industry. Awnings offer a clear edge over competitors in your local area and in a nutshell, they help a business to be a trendsetter. That is why awnings have always been an integral part of the business design cycle and, consequently, a critical aspect of a company’s bottom line.

With a long history spanning more than a century, awnings have come a long way from their humble beginnings. Back in those days, awnings were used mostly for outdoor signage. These signs were used by farmers and surveyors to display their maps, records, and even detailed reports of the properties they had inspected. But as time wore on, awnings evolved into much more than mere signage and as technology advanced, awnings began to be used extensively in offices, commercial buildings, and even homes. In fact, a wide variety of awnings are available these days and each one exhibits a distinctly different style and color scheme. This makes awnings one of the most versatile signage solutions in existence today.

In fact, awnings have become so popular that they are now considered a staple in many business signs. This is because awnings help you increase brand visibility in a very simple and inexpensive manner. Simply put, when a person sees your storefront sign on a hot summer day, the first thing he will notice is the awning on your property. Awnings help give your storefront sign that extra bit of exposure so that people notice it right away. In turn, this will increase brand visibility of your company and increase your bottom line.

Did you know that awnings can also help save money for you? Did you know that by having an awning over your storefront, you can save up to 75% of what it costs to cool your air conditioner during the summer months? This is because awnings help prevent heat loss from entering your building or from building up on the outside of your storefront. This way, you won’t have to waste energy cooling down your commercial building because of heat loss. In addition, by lowering the outside temperature of your building, you will be able to conserve energy and save money at the same time.

Another great reason to use awning signs is that they can help save money on your monthly electric bills. How? If your awning covers your windows, then you will need less sunshine during the summer months to cool your building down. In other words, your AC engineers won’t have to work as hard to cool your commercial building down. With less sun, your electricity bills will be considerably lower.

Awning Signs increase the visibility of your storefront because more people can see it. That means more eyes are on your storefront and more people will notice your commercial sign. Think about this: when someone walks into your shop and looks around, what do they see? Unless you’re surrounded with trees and other foliage, most people’s attention is drawn towards things such as the awning signs on your storefront. When more people notice your storefront sign, the chances of them passing by your store to increase and this will result in even more exposure.

Lastly, awning signs can increase brand visibility since your advertisements or messages will be seen by more people. In other words, more people will be exposed to your brand name or logo. This exposure can increase brand value, since the additional exposure can result in more sales. Again, these signs increase brand visibility, which in turn, can increase brand equity.

Overall, awnings for storefronts are a great addition to any commercial establishment. Awnings are functional, useful, decorative, and increase your store’s visibility. When properly placed and used correctly, awning signs are an excellent addition to any establishment. Please contact a qualified signage professional today to discuss a wide range of awning signs.

Business/Marketing

Designing and Building a Winning Trade Show Booth

The economic value trade shows provide for your advertising funnel is always in doubt, more so since the advent of the digital era has increased the necessity for face-to-face interaction. But the reality of the situation is that there’s no beating live human interaction. No amount of online, video conferencing, or social networking can substitute the need for physical interaction, especially if new products and services which have to be demonstrated in action. And that’s where trade show booth design comes into play.

Trade show booths need to engage and captivate attendees, whether they’re employees of your company or independent contractors. For that reason, the type of display and graphics used should constantly push your company’s brand – but at the same time be engaging enough to keep the attention of your attendees long enough for them to make a buying decision. And the best displays and graphics can also help you spread the word about your company to your attendees. As an added bonus, trade show displays and graphics can also be used to up your brand exposure by media outlets such as newspapers, magazines, television, and radio. All of this leads to one important conclusion: whatever kind of trade show booth you’ve got, whatever its components, these should all complement each other to provide maximum impact, visibility, and return on investment.

But what are those elements? There are actually several elements involved in designing and building a winning trade show booth. The key components, of course, are the materials used to build your booths and the design elements incorporated in them. But that’s only the tip of the iceberg. While trade show displays and graphics do a lot to boost your visibility and create awareness of your brand, they’re just a portion of what’s involved in making sure that your trade show booth delivers the goods to your audience. Below, we’ll discuss some other key components that go into every successful trade show booth design.

Consider the average exhibitor spends around half a million dollars to buy booth space, including booth accessories, furnishings, signage, lighting, displays and tables and chairs. Even if you’re spending half a million dollars on all of those elements, you still have a long way to go to reach the six-figure mark. And keeping that in mind, don’t neglect to consider the cost of hiring professional booth designers, marketing experts, sales people and more to help you reach your booth goal. These experts can set the mood, plan the logistics of your event, select the right exhibits and more – and sometimes even decide whether or not the trade show booth sells out. (Yes, they do that.)

So what exactly goes into making sure that your trade show booth is attractive and effective for all attendees? The first question that many booth owners ask is what makes their booths so effective. The answer isn’t as simple as pointing out bright lights, high-tech displays and inviting displays. There are actually a number of factors that go into making sure that a trade show booth attracts and retains visitors for the duration of the event. Some of these factors include:

In addition to the physical appearance of your exhibit, it’s also important to pay attention to how well your exhibit is described and delivered by your trade show booth staff. One of the biggest mistakes exhibitors make when it comes to trade show booth staff is misidentifying with an individual, and then delivering the wrong message. For example, if your staff misidentifies a potential customer as a prospective vendor, you could end up with a bad experience – or one that ends with the vendor avoiding your exhibit the next time he shows up at your trade show booth. So make sure you check your staff’s name tags and sales script, and thoroughly understand each trade show booth staff member’s skills and style.