Business/Marketing

Commercial Awning Signs – Increase Brand Visibility and Increase Business Equity

Awning signs are crucial for the success of every business. Without them, your property would be inadequately protected from harsh weather conditions. If you don’t have awning signs, you might as well call it quits. For a business to grow beyond the ordinary, it should be able to expand its horizons by grabbing a piece of the market share in its chosen industry. Awnings offer a clear edge over competitors in your local area and in a nutshell, they help a business to be a trendsetter. That is why awnings have always been an integral part of the business design cycle and, consequently, a critical aspect of a company’s bottom line.

With a long history spanning more than a century, awnings have come a long way from their humble beginnings. Back in those days, awnings were used mostly for outdoor signage. These signs were used by farmers and surveyors to display their maps, records, and even detailed reports of the properties they had inspected. But as time wore on, awnings evolved into much more than mere signage and as technology advanced, awnings began to be used extensively in offices, commercial buildings, and even homes. In fact, a wide variety of awnings are available these days and each one exhibits a distinctly different style and color scheme. This makes awnings one of the most versatile signage solutions in existence today.

In fact, awnings have become so popular that they are now considered a staple in many business signs. This is because awnings help you increase brand visibility in a very simple and inexpensive manner. Simply put, when a person sees your storefront sign on a hot summer day, the first thing he will notice is the awning on your property. Awnings help give your storefront sign that extra bit of exposure so that people notice it right away. In turn, this will increase brand visibility of your company and increase your bottom line.

Did you know that awnings can also help save money for you? Did you know that by having an awning over your storefront, you can save up to 75% of what it costs to cool your air conditioner during the summer months? This is because awnings help prevent heat loss from entering your building or from building up on the outside of your storefront. This way, you won’t have to waste energy cooling down your commercial building because of heat loss. In addition, by lowering the outside temperature of your building, you will be able to conserve energy and save money at the same time.

Another great reason to use awning signs is that they can help save money on your monthly electric bills. How? If your awning covers your windows, then you will need less sunshine during the summer months to cool your building down. In other words, your AC engineers won’t have to work as hard to cool your commercial building down. With less sun, your electricity bills will be considerably lower.

Awning Signs increase the visibility of your storefront because more people can see it. That means more eyes are on your storefront and more people will notice your commercial sign. Think about this: when someone walks into your shop and looks around, what do they see? Unless you’re surrounded with trees and other foliage, most people’s attention is drawn towards things such as the awning signs on your storefront. When more people notice your storefront sign, the chances of them passing by your store to increase and this will result in even more exposure.

Lastly, awning signs can increase brand visibility since your advertisements or messages will be seen by more people. In other words, more people will be exposed to your brand name or logo. This exposure can increase brand value, since the additional exposure can result in more sales. Again, these signs increase brand visibility, which in turn, can increase brand equity.

Overall, awnings for storefronts are a great addition to any commercial establishment. Awnings are functional, useful, decorative, and increase your store’s visibility. When properly placed and used correctly, awning signs are an excellent addition to any establishment. Please contact a qualified signage professional today to discuss a wide range of awning signs.