Business/Marketing

Retail Signage: Types, Advantages and Functions

Promotional signage is probably one of the best and oldest forms of advertising out there. The power behind a well-designed sign can be the difference from a potential customer driving past your shop to a potential customer driving by. To truly maximize your signage, there are seven key promotional signage suggestions for auto body shops. These seven suggestions include a shop’s logo, a catchy phrase or catch phrase, custom car signs, vehicle wraps and graphics, and an eye-catching ad. By implementing each one of these seven suggestions, you can boost your business, increase customer awareness, and improve overall profits.

The primary goal when designing signage is to create attention-grabbing signs. While retail signs are usually blank white boards, car signs and window stickers can come in a variety of colors, styles, and designs. Car signs should have simple graphics that match your storefront, or better yet, use your car brand as the sign’s main point. Vehicle signs and wraps can also incorporate your store’s logo. Custom car signs and window stickers allow for a much more flexible design, and they can also be personalized with your company’s name or logo. Eye-catching, attention-grabbing signage for your automotive service shop is essential for generating increased revenue.

Vehicle signs and banners also work well as promotional signage. Customers who see colorful signs and banners passing by will likely take notice. However, if you want to take your advertising to the next level, car signs and banners can be replaced with neon lights and banners, as well as dimensional signs and displays. In addition, outdoor directional signs, pavement banners, and street signs can all be used to draw customers to your business. However, before you order any of these items, it is important to check with your city’s ordinances to ensure that you can legally place such signage on the road.

Another way that retail signs and banners can help your business is at trade shows and conventions. Trade shows allow you to display your latest products and meet prospective customers face-to-face. By using promotional signage, you can reach a larger number of people at one time. Furthermore, you can offer more benefits like discounted sales and freebies to participants. Additionally, your signs and banners can help establish your presence at the convention, allowing you to make connections with potential customers.

Lastly, promotional signage is often used at schools, especially those that are new or have a small student population. Promotional signboards work great at introducing you to new students, as well as enticing adults to attend your event. Signboards are easy to install and can be placed anywhere within the school. They can also be customized to include your school’s name, logo, mascot, colors, etc. Finally, they can be used as an effective tool to promote fundraising events like school fundraisers.

These are just some of the ways that you can benefit from retail signage. These types of signs can be printed onto the vinyl, which can then be installed on both the outside and inside of retail establishments. As you can see, there are many ways that these signs can be used for promoting your business – from the simple to the complex.